One key question when working on a shoot is "how many images can we get done in a day?" What is realistic to deliver the best quality possible and balance the needs of the client? I'm constantly using the words quality and quantity in my discussions and making sure my clients understand the potential results of spending more time on each shot vs. less time.
Some shoots I can produce anywhere between 2-4 shots in a day depending upon how much styling and attention to detail is involved whereas some shoots I can promise 25 images if there is a lot less involved. Many of my clients like to be provided with as much variety for each shot as possible. That requires potentially changing the lighting around and shooting from different perspectives like up above, down below, or closer and pulled away. Other factors include the time it takes to move from set to set, moving props around, and swapping props to see what looks best.
On a recent shoot for Fiji Water with Fire Station Agency I was asked to shoot their bottles with new labels in different locations of the Mondrian Hotel in Los Angeles. I had the help of a great team including LA-based prop stylist, Kate Martindale, and digital tech, Running Pixels. We had a staging room filled with props and gave prop variations on each shot. Each set had a different lighting setup ranging from soft to moody. We also photographed different parts of the bottle with different lighting and bracketed focus with a retoucher on-set to consult. When all was said and done we completed 8 shots in two days. Not bad for a larger production, thanks to our talented crew of 10 people.