I recently had a fun time working on a series of images for the San Francisco Travel association. I grew up in the Bay Area and don't do tourism related activities so it was nice to get acquainted again. It's been a long time since I've been on a cable car or visited Fisherman's Wharf. I honestly didn't even know the exact routes of the cable cars. But now I do.
SF Travel Creative Director Ron Shapiro, myself, and an assistant spent two days hitting different spots around the city photographing everything from food and drinks at The Slanted Door and Absinthe, shopping in Hayes Valley, Cafe Trieste and Al's Attire in North Beach, cable cars and seafood in Fisherman's Wharf, and bikers and surfers at the Golden Gate Bridge and Ocean Beach.
When it came to logistics I decided not to rent a car and used Uber to get from place to place as hailing a cab in this town can be quite hard in many parts. Also, deciding on which locations to shoot at required some scouting as some places didn't have as nice of views or nice lighting indoors.
The amount of time you can spend on something like this is endless and SF Travel association has a long wishlist of photography they need. It was definitely a reminder that there's so much to do and see in our big little city by the Bay.