I'm a big believer in being driven by the things I'm passionate about so it was an easy decision on what I wanted to produce a motion piece about this summer, Heirloom Tomatoes! As I usually do on shoots I asked myself how I could best tell a story about the subject. With some inspiration from a simple and delicious heirloom tomato salad recipe from Donna Hay magazine I thought of telling the story of a home cook getting excited as she puts the salad together. Kendra McPhee of JE Models was a great subject as she's done food marketing before and is passionate about the subject matter. I also teamed up with food stylist Alexa Hyman, prop stylist James Whitney, and director of photography Doug Birnbaum. We made a lot of action happen for the shoot as we showed each part of the process: the washing of tomatoes, water dripping from them, oil being poured, basil being placed, etc.
Hopefully this piece will inspire you to go out and buy some heirlooms and make a salad of your own. Enjoy the rest of what's left of your summer, or soon to be Indian Summer here in San Francisco!